Flat Earth Food: rethinking the system from the ground up

What if some of our most fundamental assumptions about food are simply wrong?

In his new book Flat Earth Food: A Copernican Shift in How We Grow, Eat and Heal, Johan Jörgensen challenges the way we think about agriculture, food, health and economics. Rather than treating them as separate systems, he argues that we need to understand the deep connections between healthy soil, nutritious food, human health and economic value.

At the heart of the book is a call for a Copernican shift in our food system: moving away from a model focused primarily on yield, efficiency and short-term output towards one that recognises the value of living systems and the relationships between them.

One striking example is soil. Jörgensen argues that healthy soil is one of the world's most undervalued assets. Its true value goes far beyond agricultural productivity: healthy soils support biodiversity, retain water, cycle nutrients, store carbon and ultimately influence the quality of the food we eat and our health.

Flat Earth Food invites entrepreneurs, investors, policymakers and food industry leaders to look beyond individual products and technologies and reconsider the system in which food innovation takes place.

At FXT Connect 2026, Johan Jörgensen will share some of the ideas behind the book and challenge us to ask a bigger question:

What if rethinking the future of food starts by changing the way we see the system itself?

Book your ticket for FXT26 and receive your copy of "Flat Earth Food".

Johan Jörgensen is a Swedish author, strategic advisor and systems thinker. He has spent two decades working at the intersection of food, technology, ecology, immunology and institutional design — building bridges between disciplines that rarely speak to each other and between ideas that are not yet legible to the institutions that need them most. He is the founder of Sweden FoodTech, a Stockholm-based think tank working at the intersection of food systems, ecology and economic transition — connecting researchers, policymakers and investors around questions that cross disciplinary boundaries. He works at the edge of what the dominant worldview can see — and argues that the edge is where the most consequential questions now live.